Successful telemarketing and lead generation campaigns rely on a consistent, ongoing programme run over several months (ideally 6 – 12 months).  However, the initial step is to demonstrate that our telemarketing and lead generation strategy delivers the results you are looking for.

That’s why we suggest an initial trial and proof of concept period (We call this a ‘Pilot Campaign’) which consists of 12 weeks of calling, preceded by a 2-3 week setup process. At the end of this Pilot, we then recommend you continue with the programme on a month by month basis, assuming we are delivering results that look like a good ROI will be achieved.

The following process looks at a typical campaign with Air Marketing Group, including what we’ll do for you and what you’ll experience from your side. And don’t forget, if you start a campaign with us, you can stop at any time.

The Process

The following process looks like a typical campaign with Air...

Setup

What we do


Write Email Copy
Write Scripts
Source Data
Train Team
Market Research

Setup

What you'll experience


Train our Team
Provide Relevant Information
Approve Strategy


Month 1
Live calls begin

What we do


Initial Calls
Lots of Feedback
Work on Responses to Objections

Month 1
Live calls begin

What you'll experience


Monitor Calls in Live Time using Client Portal
Regular Feedback
Review Early Opportunities
Listen to Recordings


Month 2

What we do


Further Calls + Consistency
More Sales/Appointments
Make Adjustments Following Feedback

Month 2

What you'll experience


Statistics Begin to Plateau
Consistency in Numbers
Attend Appointments and Give us Feedback


Month 3

What we do


At Full Speed!
Concept Beginning to be Proved
Further Sales/Appointments

Month 3

What you'll experience


Attend More Appointments
Clear Idea of Potential Conversions


Plan for Continuation and Ongoing Campaign

Ongoing

What we do


Continual Feedback and Progression
Proactive Improvement
Suggestions
Constant Contact
Organised Review Meetings

Ongoing

What you'll experience


Begin to Close Sales and See Return on Investment
Dedicated Account Manager
Up to Date Live Reporting
Ongoing Call Recordings


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