Introducing our 13th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 13th guest is Andy Whyte – Author & Host at MEDDICC. 

Owen and Andy discuss all things MEDDICC. Including: 

• What MEDDICC is 
• How Andy came to find MEDDICC 
• How it compliments other sales frameworks and methodologies 
• Why it’s so powerful in comparison to BANT 
• The type of organisations where MEDDICC has been most successful 
• The value that MEDDICC adds 
• How it will increase your forecasting accuracy and create efficiencies in resource planning 
• How much time people spend in deals that they should be out of 
• Being more confident in yourself 
• What MEDDICC & MEDDPICC stands for 
• How it’s being implemented from the bottom-up 
• The challenges of implementing it 
• How MEDDICC identifies where you’re weak in a deal 
• The story of how MEDDICC was founded