Introducing our 27th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards. Our 27th guest is Louis Fernandes.

Owen and Louie discuss aligning your sales and marketing teams to drive revenue?

Including: 

– Who Louis and Uberall are

– Why sales and marketing need to collaborate to drive revenue

– Why companies align sales and marketing

– Who should be in charge of aligning the departments?

– CRO is not a customer centric role

– What the tell-tell signs are that your sales and marketing departments are not aligned 

– The steps to aligning sales and marketing

– How to overcome the fear of change

– How to create the desire to collaborate

– Good examples of collaboration

– Bad examples of collaboration