HubSpot is a powerful platform that delivers valuable results, but it takes expertise to get to grips with it – like anything complex and feature-rich. For organisations that want to explore their options before jumping in feet first, free HubSpot is a great way to kick things off and allows you to try out some of the platform’s features with no upfront cost. And maybe that’s more than you need right now, but if you want the full functionality and the full benefits HubSpot has to offer, you’ll need to invest in a paid subscription. 

If you decide to go down the route of a paid subscription, there are many CRM options available: each with a different feature set, cost, and level of expertise required to implement them. HubSpot split this functionality into Marketing, Sales, Service, CMS and Operations.  

For example, HubSpot’s Sales Hub is designed specifically for sales teams looking to drive more revenue from existing customers through lead nurturing campaigns that map out multiple stages of contact between buyer and seller. The Sales Activity Hub provides a centralised view of all sales activity across your team with detailed reports on opportunities and pipelines. The result is enhanced insight and a closer understanding of your customers. 

So if I can buy directly from HubSpot, why would I work with a partner? 

Money will buy all the functionality you need, but without the knowledge and experience to properly manage it, you won’t get the most out of your investment. Working with a HubSpot Solutions Partner is the best way to improve your marketing engagement and ultimately increase conversion rates. An experienced partner will create custom solutions that will help you get more leads, convert those leads into customers, and turn them into long-term clients. 

All the support you need, from implementation and strategy to live campaigns 

A HubSpot Solutions partner can offer you that additional level of expertise and assistance when implementing your marketing strategy. That means looking at all the teams that need access to HubSpot and rolling out onboarding and training that ensures everyone is engaged and understands the processes for getting the most out of it. They will have experience in the change management aspects of implementing a new system and can work with you however you want – whether that’s providing advice, strategic direction, or creating and delivering the strategy for you. That means you get professional assistance with content, strategy, and implementation, ensuring your team uses HubSpot successfully. 

Save time and empower your sales and marketing teams! 

Working directly with a HubSpot Solutions provider can also save valuable time for your in-house development teams to focus on what they do best, while bringing excitement back into work by being more creative about their approach to marketing campaigns. This is hugely empowering for teams and is the perfect starting point for marketing and sales alignment. Because HubSpot’s reports and analytics provide such a detailed and accurate picture of what works well (and what doesn’t), you can see where you need to optimise at any stage of the funnel. 

Access a depth of experience and get up and running right away 

A solution partner’s additional (reassuring benefit) is that they will typically have an existing customer base across multiple sectors and draw on their depth of experience in helping customers fast track getting started. Meaning you can get up and running efficiently without the need to build extensive knowledge from scratch. 

In a recent episode of ON AIR: With Owen hosted by Air Marketing’s Founder & CEO, Owen Richards, we were are joined by Caleb Buscher – Senior Channel Account Manager (EMEA Region) at HubSpot, to discuss how to make the most out of HubSpot as a revenue growth business tool. 

We explained how we’ve had first-hand experience of the difference HubSpot can make to a business: “We have had some truly inspiring conversations with clients who had zero experience of using a joined-up marketing automation CRM tool and now have a newfound love for HubSpot and what it can do for their business. Our work is about helping our customers energise the way they approach marketing, giving their business a single point of truth and empowering them to deliver better customer experiences that fuel loyalty and growth.” 

Need some help getting started?  

HubSpot is an incredibly powerful platform, but it’s not the only one out there. There are other great solutions available, and we’re happy to work with any of them and apply the same principles to deliver precisely what you need. If you want to discover how HubSpot could be a game-changer for your business, we’d be happy to guide you. Equally, if you’d like to talk about any aspect of your marketing strategy, get in touch today on 0345 241 3083.