Introducing our 64th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.
Our 64th guest is Charles Smee, Founder & CEO of Transaction Focus. Owen and Charles discuss best practices for expanding your business into international markets and territories.
Including:
– Most common reasons for companies choosing to explore new territories
– Misconceptions around moving into international markets
– Frequent mistakes made by leaders when breaking into new markets
– Adapting to cultural differences in business around the world and adjusting internal company culture accordingly
– How to ensure you are recruiting the right people in different countries
– Are there certain countries or markets which are easier to break into than others?
– Setting expectations for the ‘bedding in’ period
– Three key bits of advice for leaders who are considering taking their organisation global