Air Marketing’s Verity Studley-Wootton announced as one of 50 Digital Women to Watch at 2022 Digital Women Awards

Air Marketing’s Verity Studley-Wootton announced as one of 50 Digital Women to Watch at the 2022 Digital Women Awards.

The Digital Women Awards celebrates women from their community and beyond who are doing incredible work in digital and business. The Digital Women Awards are open to any and all women working in digital industries and entrepreneurship, and entrants go through a rigorous judging process by their esteemed panel.

Lucy Hall, Community Lead and Founder of Digital Women said:

“We are really excited to celebrate once again all of the incredible women going over and above and doing truly amazing things in the digital space. This is a significant time to celebrate businesswomen, entrepreneurs and all people in digital industries, I’m so glad we get to recognise all of these fantastic achievements from our community and beyond at the Digital Women Awards 2022.”

About Verity

Verity is the Head of Marketing Services at Air Marketing – a full-stack, outsourced sales and marketing agency, based in Exeter. In addition to leading the day-to-day business operations, Verity is passionate about using the best marketing techniques to reach, attract and convert prospects for her clients to deliver results. Ultimately, if it doesn’t drive opportunities, then for her, it isn’t marketing. Verity prides herself on living these values every day as well as being a great communicator to clients and her internal team. She champions the continuous professional development of the team at Air and is always seeking to further her knowledge and enhance her skills within marketing so that Air can remain on the cutting-edge of the very best marketing practices that will achieve the results her clients are looking for. Verity is also a Chartered Institute of Marketing (CIM) qualified marketer and the Communications Ambassador for the CIM South West Board. This voluntary role sees her representing the views and hearing the opinions of other marketers in the South West to best serve CIM members.

About Digital Women

Digital Women is an online skill-sharing community where women can learn new and improve their existing digital skills, while being supported and inspired by other women.

The mission of Digital Women is to inform, educate and empower as many women as possible through digital skills. We want to help close the digital skills gap and ensure women are valued and respected in the ever-growing range of digital industries. The Digital Women Awards are a celebration of the people making waves in digital and business. The 2022 Awards ceremony took place in London on the 14th October 2022.

To join the conversation, get involved and help support their mission, visit:

www.digitalwomen.live | www.digitalwomen.club | www.digitalwomenawards.com

ON AIR: With Owen Episode 70 Featuring John Richardson – Founder & CEO, ExP

Introducing our 70th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 70th guest is John Richardson, Founder & CEO at ExP. John and Owen discuss all things coaching for SDRs.

Including:
– What is coaching and why should managers be doing it?
– The differences between training and coaching an SDR
– How to coach effectively and productively
– How to guarantee training sessions are not wasted
– How does external coaching work?
– How SDR managers’ roles have evolved over the last 10 years
– 1-2-1 coaching vs. group coaching

ON AIR: With Owen Episode 69 Featuring Robert Smart – Enterprise Account Executive, Haiilo

Introducing our 69th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 69th guest is Robert Smart, Enterprise Account Executive at Haiilo. Owen and Robert have an interesting discussion about Ideal Customer Profile (ICP).

Including:
– The definition and purpose of an ICP
– What elements define and document your ICP
– A new concept: Acceptable Client Profile (ACP)
– The downfalls of a scatter-gun prospecting approach
– How your prospecting time could be better spent with research & data
– How to approach a broad ICP from a targeting perspective
– Deviating from the ICP plan – should it be done?
– How to validate your thesis for your target market
– Scenario: How to deal with an inbound enquiry that does not fit within your ICP

ON AIR: With Owen Episode 68 Featuring Jack Shepherd – Co-Founder, The Social Shepherd

Introducing our 68th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 68th guest is Jack Shepherd, Co-Founder at The Social Shepherd. Owen and Jack have an in-depth discussion around ‘demand capture’ and ‘demand creation’.

Including:
– Definition of the terms ‘Demand Capture’ and ‘Demand Creation’
– The main differences between the two tactics
– When you should focus on one over the other, and when to leverage both
– Difference in quality of opportunities and how they behave when coming from capture vs creation
– Insight into The Social Shepherd’s marketing strategy in the early days

Myths of Resilience Webinar (Air Marketing x Sales Psyche)

“You need to be resilient”

We hear this on a regular basis in commercial roles, but it’s one thing saying it, and it’s another knowing how to be resilient and most importantly how to develop it. 

Our resilience is key to managing our mental wellbeing and being successful in our role; dealing with those knockbacks and failures. 

If you want to truly understand what it means to be resilient and how to build it, then tune in for the ‘Myths of Resilience’ webinar, hosted by Owen Richards (our Founder & CEO) and Chris Hatfield (Founder & Coach at Sales Psyche).

Agenda:

  • Hear about the 4 main myths of resilience that most people believe in
  • Learn how to challenge your self-talk and build resilience in challenging situations
  • Learn about the 3 types of failure and the importance of understanding them
  • Opinions and questions from the audience

Who is it for?
Managers and Reps in commercial SaaS/Tech roles

ON AIR: With Owen Episode 67 Featuring Omri Chosnek – Regional Sales Director, Salesforce

Introducing our 67th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 67th guest is Omri Chosnek – Regional Sales Director at Salesforce. Owen and Omri have an “all about sales” discussion…

Covering:
– Salesforce’s strategy for Demand Generation
– The biggest challenges for sales leaders in today’s economy
– Managing a multigenerational and multicultural workforce
– Dealing with buyer hesitation and delayed decisions in the sales process
– Big changes that have impacted what Salesforce are focusing on in 2022