Introducing our 68th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 68th guest is Jack Shepherd, Co-Founder at The Social Shepherd. Owen and Jack have an in-depth discussion around ‘demand capture’ and ‘demand creation’.

Including:
– Definition of the terms ‘Demand Capture’ and ‘Demand Creation’
– The main differences between the two tactics
– When you should focus on one over the other, and when to leverage both
– Difference in quality of opportunities and how they behave when coming from capture vs creation
– Insight into The Social Shepherd’s marketing strategy in the early days