Introducing our 69th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 69th guest is Robert Smart, Enterprise Account Executive at Haiilo. Owen and Robert have an interesting discussion about Ideal Customer Profile (ICP).

Including:
– The definition and purpose of an ICP
– What elements define and document your ICP
– A new concept: Acceptable Client Profile (ACP)
– The downfalls of a scatter-gun prospecting approach
– How your prospecting time could be better spent with research & data
– How to approach a broad ICP from a targeting perspective
– Deviating from the ICP plan – should it be done?
– How to validate your thesis for your target market
– Scenario: How to deal with an inbound enquiry that does not fit within your ICP