Discover the secrets to successful collaboration in Sync or Swim: Mastering Sales-Marketing Alignment, a practical guide to enhancing cooperation between sales and marketing teams for improved revenue and efficiency.
Contents:
- Sales and Marketing Teams: Unveiling the Colourful Characters of the Trade
- Bridging Brilliance Between Sales and Marketing Teams
- What Happens When Sales and Marketing Are Not Aligned?
- Syncing Success: Aligning Your Sales and Marketing Tech Stack
- Alignment in Action: Success Stories
- Building a Culture of Alignment
- Your Smarketing Checklist
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