Introducing our 78th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 78th guest is David Allison, Founder of The Valuegraphics Project. Owen and David discuss how tapping into customers core values can unlock the ability to understand them on a deeper level and influence them more effectively.

Including:

– The difference between demographics and valuegraphics
– How to use valuegraphics effectively
– The concept of humans being values-driven
– 3 key questions to ask your potential customers to reveal their core values
– Getting to the ‘why’
– Demographic dominance
– How old habits need to change around targeting your ideal customer
– The most common values from around the world