Case
Study
ASHLEY HEYWORTH
Brand Lead, Konker
“The training provided by Air Sales Academy has been a game changer for us. It’s given our team the confidence to approach business development with a fresh perspective and actionable strategies. For me personally, it’s saved countless hours of coaching time, allowing me to focus on driving results in other areas. The impact is visible in our team’s growth, their ability to generate leads, and the overall energy they bring to the table every day.”
Konker
Overview
Konker Group, based in Exeter, UK, specialises in recruitment across four pillars, Built Environment, Sales & Marketing, Events and Engineering & Technical.
Over the past year, the company experienced exponential growth, expanding from two divisions and five employees to four divisions and a team of 13. This rapid expansion highlighted the need for consistent and effective sales training to support new hires and improve overall team performance.
THE CHALLENGE...
Recruitment is inherently sales-driven, and lead generation plays a crucial role in sustaining growth. However, many of Konker Group’s recruiters lacked formal sales training. Some team members had outdated or inconsistent training, while others were new to the field entirely. With business development being a critical focus for the company, Ashley Heyworth, Brand Lead for Konker Group’s Sales & Marketing and Events divisions, faced the dual challenge of managing his own client work while dedicating significant time to training new hires.
Ashley identified that to sustain growth and meet ambitious targets, the team required structured, high-quality sales training that could build confidence, improve skills, and ensure long-term profitability.
Our Solution...
Konker Group integrated the Air Sales Academy into their onboarding and training processes. The Academy provided tailored, interactive training sessions focusing on key sales skills, including:
- Effective lead generation
- Open-ended questioning techniques
- Objection handling and closing
- Role-playing real-life scenarios
Training was made part of the onboarding process for new hires, ensuring consistent skill development across the team. Experienced staff also benefitted from the sessions, which served as refreshers to enhance their existing skills.
The Results...
The partnership with Air Sales Academy yielded measurable benefits for Konker Group:
- Improved Confidence and Performance: Team members, especially new hires, gained confidence through weekly training and practical role-play sessions.
- Higher Productivity: Employees demonstrated increased decision-making conversations, client meetings, and lead generation. For example, Tom, a graduate recruit, progressed from zero placements to independently handling clients and closing exclusive roles within months.
- Time Savings for Leadership: With Air Sales Academy handling structured sales training, Ashley and other managers could focus more on their recruitment and operational duties.
- Company-Wide Knowledge Sharing: Employees who attended training shared insights with the broader team during internal sessions, fostering a culture of learning and collaboration.
Ashley highlighted the exceptional energy and engagement of Air Sales Academy trainer Erik, whose sessions kept the team motivated.
Konker Group plans to continue utilising Air Sales Academy as part of their onboarding program, ensuring all employees are equipped with essential sales skills. The training has become a cornerstone of their strategy to drive efficiency and profitability.
TALK TO US
ABOUT YOUR GOALS
Get in touch today. Our experienced team are happy to guide you through the process.
