– Introducing our 26th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards. Our 26th guest is Lauren McGuire.

– Owen and Lauren discuss how to structure the perfect cold call Including:

– Who Lauren McGuire is

– Why is data so hard to get right and such a problem for go to market teams

– How to overcome the myth of perfect data

– How to identify if bad data is negatively effecting your outreach

– How to measure data accuracy

– Should SDRS be building their own data? Or should your organisation provide it?

– The value of direct dials and why they are so important

– Where to draw the line when investing in data

– Why increasing headcount will not help without the right investment in data

– How to define bad data

– Who should own data accuracy and cleansing?

– Why data should be at the top of your agenda