Case
Study
CEO, Optimal Measures
“I have been working with the Air team since 2018. During this time, I have found them to be very responsive, professional and good at anticipating the needs of my business. As a team, they drive projects forwards, never letting things get missed or dropped – they keep me on my toes but respect my priorities, which is very important to me. They are interactive, quick to adjust and I would have no reservations about recommending them to anyone else.”
Optimal Measures
Overview
Optimal Measures helps organisations in every industry to grasp their full business potential by providing powerful solutions that leverage the power of human nature.
Ahead of their launch in 2018, they needed a complete marketing solution and were looking for someone who could help them develop a brand, build a website, implement a social media strategy and promote them through various magazine and press outlets. They needed an engaging brand and website that would generate interest in their tools, alongside a content marketing plan to build their brand.
THE CHALLENGE...
Preparing for launch
Optimal Measures approached Air to help as we were already working with one of their partners, Performance Climate System Ltd (PCSL). As an initial step, they opted to follow a similar marketing strategy to their partner, adapting it to suit the US market.
We started from the ground up – firstly focusing on developing a logo and brand colours, developing a modern and professional website, setting up social media channels, and liaising with press contacts in the US to establish and promote their brand. The delivery plan also included:
- Personal Brand Management
- Blogging
- Social media management
- Advertising
- Coordination of events
- Visual and video content
Our Response...
A successful launch and a lasting partnership
After a successful launch, we continue to work with Optimal Measures to ensure their marketing efforts remain targeted, consistent and measurable. We continue to be focused on marketing strategy and consultation, content marketing activity, personal LinkedIn management and delivery for the Founder & CEO, website development and maintenance of digital presence.
TALK TO US
ABOUT YOUR GOALS
Get in touch today. Our experienced team are happy to guide you through the process.
