A key driver which encouraged this company to work with marketing services was our experience of working collaboratively with sales services, a full cycle sales and acquisition partnership.

Holding strong emphasis on aligning their marketing and sales strategy, this company wanted to increase their opportunities and nurture those prospects who were coming into their sales funnel. As a result, marketing worked with sales to implement a two-prong approach.

Beginning a telemarketing campaign with Air Marketing, marketing ran a drip and nurture email campaign that would further warm the leads being called by sales. These emails were topical to the clean energy movement and addressed real pain-points, which Air had already uncovered as being relevant among the prospects being contacted.

In order to implement these campaigns, Air:

• Held in-depth discussions with the E.ON Solutions Team to establish exactly what areas of their business needed more opportunities fed into their funnel.
• Researched the current climate and gathered information on issues experienced amongst prospects who are with other providers, research supported by Air’s conversations.
• Familiarised themselves with their clients’ brand and utilised their internal hub so content creation was topical, and the HTML design was uniform to the brands universal image.
• Wrote the copy for multiple emails which were A/B tested to maximise the success of the overall campaign.
• Setup campaign automated triggers to further nurture prospects on their journey.
• Cleansed data by passing opened, clicked and bounced contacts to Air for further calling.
• Compiled detailed reporting of the outcomes of the email campaigns, so that prospects could be prioritise dependant on their engagement and learnings could be shared for replication in the future.