Performance Climate Systems

Case
Study

Michael Payne

Director - Performance Climate System

“We were really impressed with Air’s professionalism and the guidance they gave us in the early stages so there was no doubt really that they were the right guys for us to use. We have had income opportunities that have occurred as a result of the phone calls and the connection that Air have managed to make to our client base.”

PCS
Overview

Performance Climate System is a tool which enables organisations to manage their human capital and deliver business results through evaluating and identifying gaps in perception, between leadership and team members.

It highlights any potential areas of conflict, disconnect, misalignment or miscommunication, and demonstrates to leaders where they need to focus more effort to improve the climate in their business and ultimately their business performance.

THE CHALLENGE...

PCS needed to gain feedback from their Practitioners around the new PCS e-learning platform. They wanted greater insight into how Practitioners planned to implement the tool with their clients. They had previously emailed their practitioner list with information about the new e-learning tool and now needed outsourced assistance to complete follow-up calls and insight gathering.

Our Response...

PCS chose to engage with Air to help them with this project.  Air built a strategy around asking open questions to the PCS Practitioners to obtain the feedback on the PCS tool. This feedback would allow PCS to assess the tool and e-learning platform   and help the Practitioners get the most out of the tool if they were yet to engage with it.

We worked closely with the Directors of PCS to ensure that we undertook clear market research for them. As a direct result of the Air campaign, PCS saw an additional uplift in income from their key group of practitioners thanks to them being contacted and reminded of the benefits of the PCS tool.

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Somfy

Somfy logo

Case
Study

+
hours of calling
0
decision makers
reached
0
orders
0 %
conversion rate
Somfy logo

Ben Uiterwijk

Channel Marketing Manager Residential retail - Somfy Northern Europe

“Air is a professional agency who gives a quick view of the market and sales.”

Somfy
Overview

Somfy is a world leader in door and window automation for the home and building industry.

Founded in 1969, Somfy is a French group originating from the Haute Savoie region, at the heart of the Arve Valley. Somfy is based in Cluses, a major site in the steel cutting industry. With over 100 million motors sold worldwide, you know you can trust in the Somfy name.

THE CHALLENGE...

Whilst Somfy is a key player in the home automation market across Europe, the marketplace is overcrowded in Garage Door Openers (GDO) in the UK. Somfy’s main aim was to establish their presence in the ‘up and over’ and sectional GDO marketplace, by working to expand their current UK customer base.

Our Response...

Our initial recommendation was to work as an outbound sales team in the UK for Somfy. We had to find a very unique list of installers, or suppliers, of ‘up and over’ and sectional garage doors based in the UK. We then worked on calling this database to established their experience with Somfy products so far, then worked to upsell Somfy’s latest home automation product. Prospects that showed interest in the offer were contacted by Somfy’s internal sales team to process the order. We followed this up with feedback and to upsell, wherever possible.

This approach proved so successful that Air now has the responsibility of handling these orders in-house, thanks to a significant increase in orders sent through to Somfy’s sales team.

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Soft Egg

Soft Egg

Case
Study

0
appointments
0 %
conversion rate
0
further opportunities
0
decision makers
engaged

Ed Hyde

Soft Egg

“Air not only understood Soft Egg as a brand but also our customer base. We were impressed with the quality of appointments, the reporting, and the visibility we got from their online portal. We see Air as our outsourced Marketing department.”

Soft Egg
Overview

Soft Egg is an IT managed service provider for schools.

Founded by Ed Hyde and Paul Guinane in 2008, the company specialises in the IT needs of schools by providing not only quality IT support, but also a range of hardware and connectivity solutions.

THE CHALLENGE...

Soft Egg’s Director, Ed Hyde, was unhappy with their current providers; they’d used multiple telemarketing agencies and had not seen the results they wanted. So, the company decided to search for another supplier, during which time they found Air Marketing Group. 

Our Response...

Air Marketing Group began an appointment-setting campaign for the company, filling up the sales team’s diary by booking meetings with qualified prospects. Soft Egg needed to target schools across the South of England that were in need of IT support, including desktop support, technical support and continual ICT reviews/recommendations. We worked with Soft Egg on multiple campaigns over 8 months to help them engage their key target market and build their brand influence.

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Verismart Heating

VeriSmart Heating

Case
Study

appointments
0 %
conversion rate
0
further opportunities
0
conversations with
decision makers
VeriSmart Heating

Louise Broom

Director - VeriSmart Heating

“We engaged Air Marketing Group to assist us in securing face-to-face appointments with key decision makers of businesses in related industries.  Air has certainly helped open doors for VeriSmart Heating which weren’t open before. We have no reservations in recommending Air for their excellent business support delivery.”

VeriSmart
Overview

VeriSmart heating is a UK-based company supplying energy-efficient electric radiators.

They help to reduce energy bills with their wide range of radiators, offering programmable heating for homes.

THE CHALLENGE...

VeriSmart didn’t have a sales team and needed to generate new business opportunities. Recruiting and building a new sales function would take a huge amount of time, investment and resources, and VeriSmart needed to build pipeline at pace. VeriSmart were looking for a way to outsource their business development processes to free up their valuable time and resources, and bring in genuine opportunities very likely to convert.

Our Response...

We proposed an appointment setting campaign, sourcing prospects and leads amongst tradesman and contractors with ongoing or upcoming projects. This would provide VeriSmart with face-to-face appointments and sales meetings, giving their Directors opportunities to generate new sales for the business and convey the benefits of their range of products.

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ABOUT YOUR GOALS

Get in touch today. Our experienced team are happy to guide you through the process.