You’re planning on refreshing your company website. You’re already aware of the benefits it’ll bring your business and how it can boost your online conversions.
However, if you’re going to put all that time and effort into updating your website, you need to make sure it’s being delivered to your target audience. That’s where an SEO refresh comes in.
Not sure where to start? We’ve created this handy step-by-step guide for conducting your website SEO refresh:
Whether you’re new to marketing or an experienced marketer, you need to be considering LinkedIn campaigns as a powerful tool to connect with your target audience.
We’ve created this Campaign Checklist to help you get the most out of your LinkedIn campaigns.
The world cup only comes around once every 4 years, with only 1 nation able to become champions. Football is not for everyone. But a bigger prize is up for grabs starting in November every year…
…the battle for the greatest Christmas Advert of the year.
Our marketing services team got together and had a discussion about our favourite Christmas Adverts over the years… and here they are:
Sarah: Toys R Us – Magical Place (1989)
The catchy lyrics filled children’s heads for years to come. Every child wanted to take a trip to visit Jeffery at Toys R Us.
Becca: Sainsbury’s – The Big Night (2018)
Starring an eight year old star giving the performance of her life, all for her mum. Directed by Michael Gracey, the director of The Greatest Showman.
Fun fact: The children’s real parents were featured in the crowd too, and were intentionally kept away from the castings and rehearsals until shoot day.
Verity: John Lewis – Man on the Moon (2015)
The older man’s solitude during the holiday season is palpable in the advert and for a good reason too as John Lewis partnered with UK charity Age UK to help raise awareness for the million elderly who go for up to a month without speaking to anyone.
Nicola: Sainsbury’s – 1914 (2014)
Sainsbury’s Christmas advert, 1914. Made in partnership with The Royal British Legion. Inspired by real events from 100 years ago.
The chocolate bar that featured in the ad was actually on sale at Sainsbury’s, With all profits going to The Royal British Legion.
Tamara: Coca Cola – Holidays are Coming (1997)
It’s a familiar, Christmassy sight: a fleet of twinkling Coca‑Cola trucks making their way across a snowy landscape. This is how you know that ‘Holidays Are Coming’.
These days, you can get even closer to the magic as the trucks head up and down the UK on an annual Christmas Truck Tour.
Shaun: Irn Bru – Snowman Advert (2007)
Scotland’s greatest Christmas advert is a genius send-up of Raymond Briggs’s magical animation, The Snowman.
In this version, the snowman is outraged when the little boy won’t share his Irn Bru with him and promptly steals the can and lets go of his hand.
In recent years they have even produced a sequel!
James: Yellow Pages – Mistletoe (1992)
It’s hard to believe that this iconic advert was first aired 30 years ago. Despite rumours claiming that the little boy in the advert was a young Robbie Williams, it was, in fact, a child actor named Dean Cooke.
Hannah: John Lewis – Monty The Penguin (2014)
After 15 years of Christmas campaigns, John Lewis has a few stand-outs that could be considered for a list of best ads of all time. And according to viewers, ‘Monty the Penguin’ is chief among them – not just for its creativity but for being a ground-breaking integrated marketing campaign that delivered recording-breaking results.
The two-minute film from long-term Christmas ad collaborator Adam&Eve DDB told the story of an unlikely friendship between a boy, Sam, and his best friend Monty, a penguin.
What’s your favourite Christmas Advert? Comment on this post!
We’ve created this 8-step guide to help you improve your email marketing campaigns’ deliverability. More opens, more clicks and more conversions to increase revenue.
Email Best Practices Guide 2022
This guide will provide tips on the following areas:
1. Subject Lines 2. Preview Text 3. Company Logo 4. Images 5. Fonts 6. Design 7. Call-To-Action 8. Social Icons
Six festive Air employees put their baubles on the line and entered the latest smash hit talent show…
SANTA IDOL 2022
Each contestant was tasked with reading a script (written by one of Hollywood’s finest writers), dressing themselves in appropriate festive attire and attempting to achieve the impossible… becoming the winner of the Air Marketing’s Santa Idol 2022.
The Digital Women Awards celebrates women from their community and beyond who are doing incredible work in digital and business. The Digital Women Awards are open to any and all women working in digital industries and entrepreneurship, and entrants go through a rigorous judging process by their esteemed panel.
“We are really excited to celebrate once again all of the incredible women going over and above and doing truly amazing things in the digital space. This is a significant time to celebrate businesswomen, entrepreneurs and all people in digital industries, I’m so glad we get to recognise all of these fantastic achievements from our community and beyond at the Digital Women Awards 2022.”
About Verity
Verity is the Head of Marketing Services at Air Marketing – a full-stack, outsourced sales and marketing agency, based in Exeter. In addition to leading the day-to-day business operations, Verity is passionate about using the best marketing techniques to reach, attract and convert prospects for her clients to deliver results. Ultimately, if it doesn’t drive opportunities, then for her, it isn’t marketing. Verity prides herself on living these values every day as well as being a great communicator to clients and her internal team. She champions the continuous professional development of the team at Air and is always seeking to further her knowledge and enhance her skills within marketing so that Air can remain on the cutting-edge of the very best marketing practices that will achieve the results her clients are looking for. Verity is also a Chartered Institute of Marketing (CIM) qualified marketer and the Communications Ambassador for the CIM South West Board. This voluntary role sees her representing the views and hearing the opinions of other marketers in the South West to best serve CIM members.
About Digital Women
Digital Women is an online skill-sharing community where women can learn new and improve their existing digital skills, while being supported and inspired by other women.
The mission of Digital Women is to inform, educate and empower as many women as possible through digital skills. We want to help close the digital skills gap and ensure women are valued and respected in the ever-growing range of digital industries. The Digital Women Awards are a celebration of the people making waves in digital and business. The 2022 Awards ceremony took place in London on the 14th October 2022.
To join the conversation, get involved and help support their mission, visit:
Our official merge launch with sister company, Roots to Market, is fast approaching! Soon you will be able to see both sales and marketing content in one place…
In addition to valuable sales news and insights, we will begin to share enhanced marketing insights from all of Air Marketing‘s social media channels.
Stay tuned for further merge updates – make sure you’re following us so you don’t miss a thing:
Ethos: “We Not Me” We support, celebrate, acknowledge and understand one another. We seek to make others’ day better, not worse.
A – Ambitious We strive for high performance and always deliver the best in everything we do.
I – Innovative We seek to innovate and improve, challenging the status quo.
R – Resilient We tackle challenges head-on, we’re pragmatic, solution focused and tenacious.
P – Positive We build positive relationships with our colleagues and with our clients. We support, celebrate, appreciate each other, and seek to understand. We value diversity and we look for the positives in everything we do. We make other people’s days better through our interactions with them.
O – Ownership We turn up on time and choose a winning attitude. We take ownership of our actions and output. We are accountable for driving our own development. We strive to become the best version of ourselves that we can be.
We’re delighted to announce that our sister company, an outsourced marketing agency, Roots to Market is merging with Air Marketing to create a full stack sales and marketing agency. Combining forces, we’ll deliver exceptional services in the UK and internationally for some of the world’s leading brands.
We began life in 2016, started by Founder & CEO, Owen Richards, who saw a gap in the market for professional, elite outsourced sales services. He built a team of likeminded and talented individuals who shared his passion for sales.
In 2018, Roots to Market was formed, providing clients with exceptional full-service marketing, positioning themselves as demand generation specialists and HubSpot Gold Partners.
Announcing the merger, Owen said “This landmark moment gives us the ability to deliver greater client value across sales and marketing, whilst maintaining and preserving our specialist services. Within our service portfolio we can provide clients with what they need, not what we can deliver.”
Ourselves and Roots to Market have been providing clients with this blended sales and marketing mix for some time now and Owen sees their integration as “…the next logical step – delivering our services without borders as one brand, one team and one organisation that will deliver high value for clients and accelerated growth for the business as a result.”
With both ourselves and Roots to Market having enjoyed high growth within the last two years and being equally positioned, coming together allows us to build on the development of an exceptional team, obsessed with unlocking client value.
Owen concludes “I’d like to thank everyone at Roots to Market and Air Marketing. It’s joint success that makes this so exciting and compelling. As one company we’ll be perfectly positioned to cater to our clients’ complex, strategic and multichannel needs in both sales and marketing.”
Watch the video above to hear more from Owen.
With such rapid growth, we’re also looking to expand our team. If you’re looking for your next role in sales or marketing, check out our careers page or contact our Talent Acquisition Specialist, Jason Kana, on 0345 241 3038, or via email: careers@air-marketing.co.uk.
