Category: ON AIR: With Owen

Introducing our 48th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 48th guest is Ari Galper, the World’s #1 Authority on Trust-Based Selling and CEO of Unlock The Sales Game.

Ari talks us through the trust-building approach in sales, contrary to the relationship-building approach we see in traditional selling, and how this method can end the chasing game and improve your conversion rate.

Including:
– What is trust-based selling and how does it differ to typical selling?
– The ‘shift in mindset’ required for trust-based selling
– Why getting the truth out of a prospect is so important
– Improving your conversion rate with trust-building methods
– How to structure a cold call and the types of language you should use
– How to differentiate your company based on your approach to the market
– How to build trust in the discovery/nurture phase specifically

Introducing our 46th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 46th guest is Will Koning, Founder & CEO at SaaSLeads.io. Owen and Will talk about the notion of outsourcing your SDRs vs. building an inhouse sales team, and when is the right time to leverage both.

Including:
– Recognizing when to run an SDR function externally, and when to hire internally
– The likenesses and the differences in the journeys of both
– An overview of the challenges in the current climate of hiring talented SDRs
– How to solve a talent attraction challenge for a smaller businesses
– How to solve a talent retention issue for larger businesses
– How to keep your talent engaged to ultimately drive pipeline and revenue
– The importance of sales and marketing alignment in order to grow revenue
– Getting through to key stakeholders and managing expectations
– How solving your pipeline challenge leads to fixing your revenue problem.

Introducing our 45th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 45th guest is Jason Baskaran, Sales Director at GetAccept. Owen and Jason discuss effective Account Management and Account Based Growth.

Including:

– An intro to Jason, GetAccept, and how they help businesses create an online sales environment to close those all important deals
– The role that authenticity and human relationships play within Account/Retention Based growth
– How to expand an account once it’s in the business
– The difference between an Account Manager and a Customer Success role, and the misconceptions around the two job titles
– The top things to focus on as an Account Manager when first taking on a new client
– Why it’s important to reach a native level of trust with your client ASAP
– The optimum number of key stakeholders you should have on your radar
– Tips for objection handling in sales

Introducing our 44th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 44th guest is Rebecca Drew, EMEA Sales Leader at Vidyard. Owen and Rebecca discuss team building and expanding businesses into new territories.

Including:
– Who is Rebecca and who are Vidyard?
– What is involved in building and a diverse and successful team, and how you enable that team
– The four things to look for when hiring into a business
– What is working well and what hasn’t worked so well in Rebecca’s EMEA journey
– The challenges that have been overcome and the challenges ahead with expanding into Europe
– The top three things Vidyard are focusing on over the next 12 months for brand exposure
– How to achieve a connection and build a strong culture within remote teams
– How to ensure you get the best out of brand partnerships
– Making your brand programme stand out from competitors
– The ideal ‘Go To Market’ Strategy

Introducing our 43rd episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 43rd guest is Liz Fulham, CEO & Founder at TAMI. Owen and Liz discuss all things Email Marketing.

Including:

• Who TAMI are and how they can help organizations scale and go global
• The do’s and don’ts of email marketing
• When email marketing should or shouldn’t be a part of your marketing strategy
• The cornerstones of B2B strategies
• Tips to achieve higher email open rates
• Who to target with your emails
• What to look out for when purchasing data from data vendors
• How to use data segmentation in your email campaigns
• The purpose and focus areas of E-commerce

Introducing our 42nd episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 42nd guest is Chris Hatfield, Founder of Sales Psyche. Owen and Chris discuss the ‘taboo’ subject of Mental Health, Wellbeing and Mindset, specifically in the sales industry and we’ll hear how Sales Psyche works to address and support the issue.

Including:

• Who is Chris, who are Sales Psyche and what is their story?
• Why it’s important to talk about mental health in the workplace
• The ways in which feelings of anxiety can evolve when running a business and how you can harness those emotions to benefit from them
• The changes in sales leaders’ approach, attitude & mindset towards mental wellbeing and stress management over the last 15 years
• The misconceptions around mental health in a sales environment
• The benefits of enrolling your sales team onto a training programme to support and develop their mental wellbeing, mindset and performance

Introducing our 41^st episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 41^st guest is Kate Bradley Chernis, Co-Founder & CEO of LatelyAI. Owen and Kate discuss the Lately platform which claims to achieve a genuine sales conversion rate of 98% using Artificial Intelligence and how Sales & Marketing Alignment play a part in that.

They talk about:

• How Lately uses A.I. to produce engaging content
• How collaboration between teams can achieve higher sales conversion rates
• Lead Generation from Sales & Marketing alignment
• The types of social content that does and doesn’t work
• Why MRR should not be considered a key metric for a successful business  
• SaaS and why some salespeople believe it’s methods are ‘broken’ or outdated
• How to turn Listeners into Fans/Customers
• What sales organisations want to achieve from content marketing

Introducing our 40th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 40th guest is Wendy Harris, Head of EMEA at Gong. Owen and Wendy explore Revenue Intelligence and how ‘unlocking reality’ can help drive your business.

They dive deep into:

• Revenue Intelligence – what does it mean and why should sales leaders care about it?
• The Gong journey and what it can do for Sales Leaders around Europe 
• Launching into EMEA; what you need to do and what you’re likely to get wrong
• Busting sales myths – True or False ‘You should never mention price on the first call’?
• Discovery call do’s and don’ts
• Understanding the burdens of onboarding
• Remote vs in-person working