Introducing our first live debate of 2023 in our popular debate series! We’re excited to tackle the topic of Paid vs Organic – where is best to invest your marketing budget in 2023?
Our panellists have tried and tested in their field, they have their favourite and they’re ready to battle it out…
Fighting for team ‘Paid’ we have:
Jaye Cowle – Managing Director of Launch
And on team ‘Organic’ we have:
Sam Dunning – Co-Owner of WEB CHOICE
Dan Holt – Managing Director of Boss Digital
Sitting in the cross-fire and chairing the debate is our very own Founder & CEO, Owen Richards.
Who is it for?
Founders
Sales Leaders
Revenue Leaders
Sales Managers
Sales Development Representatives
Tag: Marketing
LIVE Roundtable: Be Brave, Sell More – Why bravery in your sales and marketing can drive growth
Re-play our FIRST live roundtable event of 2023, where we brought together some of the bravest marketers and personal brands to discuss the power of being brave in the world of sales and marketing.
Our panel of experts shared their experiences and insights on how taking bold actions and embracing risk can lead to greater success.
Featuring:
– Bethany Joy – Brand Voice Strategist
– James Brooks – Founder of Team Brooks
– Lewis Kemp – CEO at Lightbulb Media
– Matty Potter – Illustrator & Animator at Offended
They covered:
✔️ The role of bravery in innovation – how can companies balance the need to try new things with the need to protect their reputation and bottom line?
✔️ Impact on customer trust and loyalty – how can companies build trust with customers while taking risks and trying new things?
✔️ Use of data and analytics – how can businesses use data to inform their approach and mitigate potential negative outcomes?
✔️ Potential benefits and drawbacks of “playing it safe” in marketing – in what situations might a conservative approach be more effective?
✔️ The role of leadership in promoting a culture of being brave – how can leaders encourage their teams to take risks and try new things.
Take the opportunity to learn from the best and gain valuable insights on how to take your brands to the next level.
Who is it for?
Founders & CEOs
Sales & Marketing Leaders
Revenue Leaders
Sales & Marketing Managers
DOWNLOAD OUR GUIDE
TO FEARLESS MARKETING
We’ve pulled together 4 lessons to help you think differently about your marketing strategy, ultimately resulting in more sales and long-lasting relationships with your ideal customer. Just fill out the form below to receive your copy.
Day 12 of Air Marketing’s 12 Days of Christmas: Air 2022 Rewind
It’s been a year like no other, and as we turn the page on 2022, we’re taking a moment to relive the most memorable moments that have shaped our business culturally in the past year.
Watch the video montage:
And that concludes Air Marketing’s 12 Days of Christmas campaign. We hope you found our content useful and enjoyable, and and we look forward to continuing to connect with you and support your business needs in the new year.
On behalf of everyone at Air Marketing, we wish you a very Merry Christmas and a Happy New Year!
Day 11 of Air Marketing’s 12 Days of Christmas: Merry Spot the Difference
Merry Spot the Difference
Get into the holiday spirit with our festive spot the difference game! Can you spot all seven differences between the two Christmas scenes?
Test your eye for detail and have some fun while you’re at it. From decorations on the tree to presents under the mistletoe, see if you can find all the hidden differences in these jolly holiday scenes.
Click the button below to send your answers to us via email.
Day 10 of Air Marketing’s 12 Days of Christmas: Can You Identify the 10 Iconic Brands Nestled In and Around the Tree?
Can you identify the 10 iconic brands nestled in/around the tree, and around the fireplace?
Welcome to our holiday game of brand guessing! We’ve hidden 10 famous brands in and underneath the tree, and around the fireplace… and it’s up to you to discover which ones they are!
Are you ready to put your brand knowledge to the test? Let’s get started.
Click the button below to send your answers to us via email.
Day 7 of Air Marketing’s 12 Days of Christmas: Be Brave Sell More Guide
Does your marketing need a spruce up? (Excuse the Christmas pun!) 🎄 Tired of sending out the same old fluff and seeing the same low ROI?
Then this guide is for you.
We’ve pulled together 4 lessons to help you think differently about your marketing strategy, ultimately resulting in more sales and long-lasting relationships with your ideal customer.
The 4 lessons include:
- Be Brave And Look Closer At The Numbers
- Be Brave With Your Content
- Be Brave With Your Targeting
- Be Brave With Your Delivery
Put together, our 4 lessons in fearless marketing will make you serious money… so download it today!
Day 5 of Air Marketing’s 12 Days of Christmas: Website SEO Refresh Cheat Sheet
You’re planning on refreshing your company website. You’re already aware of the benefits it’ll bring your business and how it can boost your online conversions.
However, if you’re going to put all that time and effort into updating your website, you need to make sure it’s being delivered to your target audience. That’s where an SEO refresh comes in.
Not sure where to start? We’ve created this handy step-by-step guide for conducting your website SEO refresh:
To learn more about the importance of keeping your SEO up-to-date, or what to consider when carrying out SEO updates, read our article.
Day 4 of Air Marketing’s 12 Days of Christmas: LinkedIn Campaign Checklist
Whether you’re new to marketing or an experienced marketer, you need to be considering LinkedIn campaigns as a powerful tool to connect with your target audience.
We’ve created this Campaign Checklist to help you get the most out of your LinkedIn campaigns.
It covers everything from:
- Account set-up
- Campaign set-up
- Audience
- Bid and budget
- Creative
- After the campaign launch
Read and download the full checklist below.
LIVE Event: The Great Sales Debate – Outsourced SDR Vs. In-House SDR
Join us for our LAST live event of 2022, in our popular series ‘The Great Sales Debate’. Watch as we bring together some of the top sales and revenue leaders from around the world, to argue their cases in controversial sales and marketing disputes.
This month’s topic is: Outsourced SDR Vs. In-house SDR
Everybody has an opinion, most have chosen a side. Our panellists have tried and tested in their field, they have their favourite and they’re ready to battle it out…
Fighting for team ‘Outsourced’ we have:
Luke James – Founder & Director at 4Marketing
Marco Alfano-Rogers – Sales Director at Air Marketing
And on team ‘In-House’ we have:
Benjamin Dennehy – The UK’s Most Hated Sales Trainer®
Matt Milligan – Co-Founder at Uhubs
Sitting in the cross-fire and chairing the debate is our very own Founder & CEO, Owen Richards.
Who is it for?
Founders
Sales Leaders
Revenue Leaders
Sales Managers
Sales Development Representatives
Air Marketing’s Verity Studley-Wootton announced as one of 50 Digital Women to Watch at 2022 Digital Women Awards
Air Marketing’s Verity Studley-Wootton announced as one of 50 Digital Women to Watch at the 2022 Digital Women Awards.
The Digital Women Awards celebrates women from their community and beyond who are doing incredible work in digital and business. The Digital Women Awards are open to any and all women working in digital industries and entrepreneurship, and entrants go through a rigorous judging process by their esteemed panel.
Lucy Hall, Community Lead and Founder of Digital Women said:
“We are really excited to celebrate once again all of the incredible women going over and above and doing truly amazing things in the digital space. This is a significant time to celebrate businesswomen, entrepreneurs and all people in digital industries, I’m so glad we get to recognise all of these fantastic achievements from our community and beyond at the Digital Women Awards 2022.”
About Verity
Verity is the Head of Marketing Services at Air Marketing – a full-stack, outsourced sales and marketing agency, based in Exeter. In addition to leading the day-to-day business operations, Verity is passionate about using the best marketing techniques to reach, attract and convert prospects for her clients to deliver results. Ultimately, if it doesn’t drive opportunities, then for her, it isn’t marketing. Verity prides herself on living these values every day as well as being a great communicator to clients and her internal team. She champions the continuous professional development of the team at Air and is always seeking to further her knowledge and enhance her skills within marketing so that Air can remain on the cutting-edge of the very best marketing practices that will achieve the results her clients are looking for. Verity is also a Chartered Institute of Marketing (CIM) qualified marketer and the Communications Ambassador for the CIM South West Board. This voluntary role sees her representing the views and hearing the opinions of other marketers in the South West to best serve CIM members.
About Digital Women
Digital Women is an online skill-sharing community where women can learn new and improve their existing digital skills, while being supported and inspired by other women.
The mission of Digital Women is to inform, educate and empower as many women as possible through digital skills. We want to help close the digital skills gap and ensure women are valued and respected in the ever-growing range of digital industries. The Digital Women Awards are a celebration of the people making waves in digital and business. The 2022 Awards ceremony took place in London on the 14th October 2022.
To join the conversation, get involved and help support their mission, visit:
www.digitalwomen.live | www.digitalwomen.club | www.digitalwomenawards.com
