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Tag: Outsourcing

ON AIR With Owen: Episode 83

Posted on by Hannah Sanders

Introducing our 83rd episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie.

Meet Your Hosts: Owen Richards and Neil Finnie

Owen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen returned to the UK and co-founded Air Marketing Group, growing it into a powerhouse offering specialist B2B sales and marketing solutions to businesses across the globe. Known for his relentless positivity and strategic foresight, Owen brings a wealth of experience and a knack for big ideas to the podcast.

Neil Finnie is your quintessential ‘wabi-sabi entrepreneur’ – flawed but beautiful in approach. With over 25 years of experience in nurturing businesses around his passions, from co-working spaces to professional development agencies, Neil’s unique perspective enriches our discussions, making each episode a treasure trove of insights.

What to Expect in this Week’s Episode

  • Hear about Neil’s recent experiences working in vibrant Barcelona with NexGen Careers.
  • It’s Air’s first wedding! Owen and Neil dive into the dynamics of workplace relationships.
  • Navigating the current market landscape: Are businesses leaning towards optimism or pessimism for the remainder of 2024?
  • Tackling the tough topic of redundancy: Truthful stories about managing workforce downsizing.

Where and When to tune in

Catch new episodes every Wednesday:

Watch: On YouTube or via Air Marketing’s Knowledge Hub.

Listen: On Spotify, Amazon Music, Apple Podcasts, TuneIn + Alexa, Deezer, and more.

Join us as we dive deep into the dynamics of running a business in today’s fast-paced world. Whether you’re seeking inspiration or practical advice, our podcast is your gateway to becoming more adept in the business arena.

Warning: Contains swearing

CALLING MASTERS | First Impressions: How to Engage on a Cold Call

Posted on by Hannah Sanders

 

Struggling to make a strong impact on calls with your prospects?

In this third episode of our Calling Masters series in partnership with Lead Forensics, we’ll equip you with the skills to craft powerful first impressions that turn cold calls into warm conversations.

You’ll learn:

  • How to bypass gatekeepers with powerful introductions that grab attention.
  • How to craft a personalized pitch that resonates with each prospect.
  • How to develop confident communication skills that instill trust and command attention.

Our panel features:
Marco Alfano-Rogers – Sales Director at Air Marketing
Maria Vanezi – Director at Ezicomms Marketing
Gracie-May Bryan – Campaign Operations Manager at Air Marketing

Host:
Joe Duccarreaux – Brand Awareness Manager at Lead Forensics

Who is it for?
Founders & CEOs
Sales & Marketing Leaders
Revenue Leaders
Sales & Marketing Managers
Sales Development Representatives (SDRs)
Business Development Representatives (BDRs)

CALLING MASTERS | Getting Connected: How to Improve Contact Rates

Posted on by Hannah Sanders

 

Struggling to connect with decision-makers on cold calls? Spending hours leaving voicemails that never get returned?

If your skills need sharpening on bypassing gatekeepers, leaving compelling voicemails and connecting with real people, then this webinar is for you.

In this second episode of our Calling Masters series in partnership with Lead Forensics, we’re discussing the key elements of getting connected with your prospects, so you can dramatically improve your contact rates.

You’ll learn:

  • How to identify and navigate common gatekeeper tactics to reach decision-makers directly.
  • How to support phone calls with multi-channel messages and the importance of personalization.
  • The importance of Active Listening and how you can use it to your advantage in the early stages of the call.

Our panel features:
Marco Alfano-Rogers – Sales Director at Air Marketing
Erik Pollitt – Training Consultant at Air Sales Academy
Amy Cooke – Global Development Director at Lead Forensics

Host:
Joe Duccarreaux – Brand Awareness Manager at Lead Forensics

Who is it for?
Founders & CEOs
Sales & Marketing Leaders
Revenue Leaders
Sales & Marketing Managers
Sales Development Representatives (SDRs)
Business Development Representatives (BDRs)

ON AIR With Owen: Episode 82

Posted on by Hannah Sanders

We’re excited to unveil the revitalised version of the ON AIR: With Owen podcast, now with a more fluid, engaging format that resonates with the ever-evolving business landscape. “Honest Conversations: The Real Truths About Starting and Scaling Your Own Business” aims to mesh the immediacy of real-world events with timeless business wisdom. This new style is not just a change; it’s an evolution aimed at making the podcast more organic, relevant, and influenced by external factors such as politics and current affairs – elements that profoundly impact real-world business operations and strategies.

Meet Your Hosts: Owen Richards and Neil Finnie

Owen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen returned to the UK and co-founded Air Marketing Group, growing it into a powerhouse offering specialist B2B sales and marketing solutions to businesses across the globe. Known for his relentless positivity and strategic foresight, Owen brings a wealth of experience and a knack for big ideas to the podcast.

Neil Finnie is your quintessential ‘wabi-sabi entrepreneur’ – flawed but beautiful in approach. With over 25 years of experience in nurturing businesses around his passions, from co-working spaces to professional development agencies, Neil’s unique perspective enriches our discussions, making each episode a treasure trove of insights.

What to Expect

Listeners can anticipate a series of engaging, thought-provoking episodes where honesty meets ambition. Whether you’re a startup enthusiast or a seasoned executive, our podcast will provide valuable insights into navigating business complexities with agility and foresight.

Where and When to tune in

Catch new episodes every Wednesday:

Watch: On YouTube or via Air Marketing’s Knowledge Hub.

Listen: On Spotify, Amazon Music, Apple Podcasts, TuneIn + Alexa, Deezer, and more.

Join us as we dive deep into the dynamics of running a business in today’s fast-paced world. Whether you’re seeking inspiration or practical advice, our podcast is your gateway to becoming more adept in the business arena.

Warning: Contains swearing

CALLING MASTERS | Pre-Call Research: How to Prep

Posted on by Hannah Sanders

 

Tired of wasting time on unqualified leads and getting stuck in voicemail jail?

If you want to increase your closing rate over the phone, you need to understand who you’re selling to. 

In this webinar, the first in our Calling Masters series in partnership with Lead Forensics, we’re discussing the key elements of pre-call preparation to ensure that you’ve packed out your cold call toolbox.

You’ll learn:

  • How to quickly gather relevant knowledge about your prospect’s business, their specific needs, and the key players you need to connect with.
  • Which essential tools will help inform your approach during your call to the prospect.
  • How to apply the information you find during your research on the cold call and ensure your sales success.

Our panel features:
Marco Alfano-Rogers – Sales Director at Air Marketing
Fran Hall – Account Director at Air Marketing
Jamie Beaumont – CEO and Founder of Playter

Host:
Joe Duccarreaux – Brand Awareness Manager at Lead Forensics

Who is it for?
Founders & CEOs
Sales & Marketing Leaders
Revenue Leaders
Sales & Marketing Managers
Sales Development Representatives (SDRs)
Business Development Representatives (BDRs)

Uniting Experts: All You Need to Know About Using Data in Outbound Sales

Posted on by Hannah Sanders

In the evolving sales landscape, data has become the linchpin of outbound strategies. But how do we navigate the complexities of using data to boost our contact rates and sales figures?

In this live roundtable, we’re bringing together the leading minds from all major data providers for an exclusive discussion to provide industry insights and answer your burning questions.

Our cracking panel features:
James Isilay – CEO at Cognism
Saif Khan – Director of Sales at ZoomInfo
Liz Fulham – Founder & CEO at TAMI
Paul Gilhooly – VP of Sales at 6sense

Host:
Owen Richards – Founder & CEO of Air Marketing

Key discussion points:
– Most common myths/misunderstood elements of using/procuring data for outbound sales
– Innovative strategies to increase contact rate
– What data is best to use, and how to use it to its full potential to target the right prospects at the right time and through the right channels
– Intent data – How is this evolving and how data can help customers to be more relevant
– How data providers ensure data accuracy for their customers
– The strategic role accurate data plays to improve the quality of pipeline
– The major developments in the data industry the last 12-18 months
– Data providers future plans to evolve their solutions and make prospecting more effective for sales professionals

Who is it for?
Founders & CEOs
Sales & Marketing Leaders
Revenue Leaders
Sales & Marketing Managers
Sales Development Representatives (SDRs)
Business Development Representatives (BDRs)

This roundtable presents a unique opportunity to engage with the best in the industry and come away with knowledge that will place you at the forefront of outbound sales success. Whether you’re in sales, marketing, or business development, understanding how to harness data will give you a competitive edge.

Swipe Right: How to Match with Your Ideal Customer Profile

Posted on by Hannah Sanders

Wouldn’t it be amazing if everyone wanted to buy your product or service? It would certainly cut down on all the time, money and effort needed to discover who your ideal customers are and how they like to be sold to.

In reality, even the most successful companies recognise that they can’t appeal to everyone. If you offer a specialised solution tailored to a specific industry, your customer base might be smaller but fiercely competitive. Alternatively, if your product has broad appeal, you might struggle to reach everyone who could benefit from it.

If you’ve had enough of feeling your way around in the dark and would like someone to turn on the light and show you how to precisely target who you’re going after – this guide is for you.

Swipe Right: How to Match with Your Ideal Customer Profile is a guide by Air Marketing, designed to help you understand what an Ideal Customer Profile is, why it matters and how to build your own, to effectively drive revenue for your business.

Get your FREE copy of the guide by completing the form below.

From Good to Great: Transforming Sales Teams – Powered by Air Sales Academy

Posted on by Hannah Sanders

Are you ready to take your sales team to new heights of success? Air Sales Academy presents a special live event aimed to reshape the way businesses approach SDR training and development.

Join our esteemed panel of sales leaders and experts as they unveil their strategies and approaches to building world-class SDR teams.

Panellists:
Erik Pollitt – Sales Trainer & Performance Coach
Michael Hanson – Founder & CEO of Growth Genie
Chris Ritson – Co-Founder & CEO of Flexprts

Host:
Owen Richards – Founder & CEO of Air Marketing

This live roundtable will give you a front-row seat to captivating discussions and valuable insights from experts in the field.

You will hear about:
– Insight from the experts who have achieved extraordinary success in building and empowering top-performing SDR teams.
– Innovative approaches to SDR training, enablement, and development that are redefining industry standards.
– Proven strategies, cutting-edge techniques, and best practices for transforming your sales team’s performance.
– The latest tools, technologies, and methodologies that have driven SDR performance in recent years.
– Exclusive insight into the brand new sessions and resources offered by Air Sales Academy, designed to equip SDR teams for success.

Who is it for?
Founders & CEOs
Sales & Marketing Leaders
Revenue Leaders
Sales & Marketing Managers
Sales Development Representatives (SDRs)
Business Development Representatives (BDRs)

Don’t miss out on this opportunity to unlock your team’s true potential and set new standards of success in the SDR landscape.

The Revenue Revolution Podcast by Jointflows Featuring Owen Richards – Founder & CEO, Air Marketing

Posted on by Hannah Sanders

We’re thrilled to share an exciting podcast episode from The Revenue Revolution series, hosted by Jointflows – a game-changing tool that simplifies the sales process, with a particular focus on the crucial closing stages. 

In this episode, hosts Mick Gosset (CEO of Jointflows) and Hitesh Kapadia (CRO of Jointflows) engage in a captivating conversation with Air Marketing’s Founder & CEO, Owen Richards. They delve into Owen’s insightful perspective on the current state of the sales and revenue landscape; shedding light on various factors that influence it, including the emergence of new stakeholders during the final stages of the sales process.

They share their thoughts on the essential skills that sales leaders should possess, which unfortunately many often lack. Moreover, Owen reveals the innovative and creative strategies that set Air Marketing apart from competitors in a saturated market.

As the conversation continues, Hitesh and Mick explore Owen’s thoughts on the potential revolution brought about by AI in the sales industry, including how it may reshape the sales landscape, presenting exciting possibilities for the future.

ON AIR: With Owen Episode 81 Featuring Andy McCreadie – MD, Sandler South West

Posted on by Hannah Sanders

Introducing our 81st episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 81st guest is Andy McCreadie, Managing Director at Sandler South West. Owen and Andy discuss the challenges that sales teams face as they grow.

Including:
– Why do salespeople fail?
– What mistakes are sales leaders making in the current environment?
– The do’s and don’ts of growing out a sales team
– The crucial shift shift every salesperson must make to start seeing results
– What sales leaders and managers should be doing to support their teams
– The important role training and coaching plays in an SDR’s development 

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