Air Marketing Group Forms Collaborative Partnership With Sales Geek

Exeter-based outsourced sales specialist Air Marketing Group has agreed a collaborative partnership with Blackburn-based training company Sales Geek.

Air Marketing Group (Air) is the UK’s leading supplier of outsourced sales services, helping businesses to generate sales pipeline using proven sales and lead generation strategies.

Sales Geek is an award-winning provider of sales training to a huge variety of businesses, with clients across the UK and internationally.

The partnership agreement will see Air providing lead generation and telesales for Sales Geek in return for Sales Geek providing training to the Air sales team. In building their relationship in this way, the intention is that the companies will act as structured referral partners to one another.

Sales Geek Founder and CEO Richard Few said: “While the contra deal will see both companies providing significant mutual value to one another in a direct exchange of services, the really exciting part for me comes from the opportunities for bilateral referrals.”

“Sales Geek provides training on lead generation, but we don’t provide actual outsourced telemarketing. Customers often ask us if we do though, so it’s great to have a trusted referral partner we can put them in touch with if they have that need.”

“Air on the other hand are experts at lead generation, but are often asked for help with sales conversion – which is where Sales Geek come in.”

“We are really looking forwards to working in partnership with Air and we feel the partnership will be of huge advantage to both companies.”

Air Marketing Group CEO, Owen Richards, said: “Learning and development is at the top of our priority list for Team Air. It’s something that we’ve always had a focus on and will continue to hold in high regard as we scale up in our exciting growth journey.”

“While we continually hit and exceed targets for our clients, we pride ourselves on generating quality leads. Our Business Development Executives (BDEs) therefore require a wide variety of skills and rigorous training is an incredibly important way of achieving this.”

“Our team can’t wait to start their training with Sales Geek and are excited to learn new skills. On a personal level, I have a fantastic relationship with the Sales Geek team and look forward to seeing how our partnership flourishes.”

To celebrate the partnership, Air and Sales Geek are combining to bring you some great sales insight with a deadly Halloween twist. Our CEO, Owen Richards, and Sales Geek Group Sales Director, Jonathan Finch, will take you through the SEVEN deadly sins destroying your pipeline.

Join us on Thursday 22nd October, 3pm – 4pm, for our FREE Webinar. Register here.

Expert Sales Advice: How To Manage Mental And Physical Wellbeing When Social Distancing

 

In this episode of our ‘Expert Sales Advice’ series, we ask the question ‘how do you manage mental and physical wellbeing when social distancing?’. Find out the answer in this video featuring our Managing Director, Owen Richards, and and sister company Forrest Marketing Group’s Managing Director, Richard Forrest.

 

 

 

 

 

Expert Sales Advice: How To Manage A Team When Working From Home

 

In this episode of our ‘Expert Sales Advice’ series, we ask the question ‘How do you manage a team when working from home?’. Find out the answer in this video featuring our Managing Director, Owen Richards, and and sister company Forrest Marketing Group’s Managing Director, Richard Forrest.

 

 

 

 

 

Expert Sales Advice: How To Maintain Team Spirit & Motivation During Times Of Uncertainty

 

In this episode of our ‘Expert Sales Advice’ series, we ask the question ‘How do you maintain team spirit and motivation during times of uncertainty?’. Find out the answer in this video featuring our Managing Director, Owen Richards, and and sister company Forrest Marketing Group’s Managing Director, Richard Forrest.

 

 

 

 

 

Expert Sales Advice: How To Turn Your Usual Face To Face Meetings Into Successful Video Calls

 

In this episode of our ‘Expert Sales Advice’ series, we ask the question ‘How can you turn your usual face to face meetings into successful video calls?’. Find out the answer in this video featuring our Managing Director, Owen Richards, and and sister company Forrest Marketing Group’s Managing Director, Richard Forrest.

 

 

 

 

 

Expert Sales Advice: How To Utilise Your Time If You’ve Been Furloughed As A Sales Professional

 

In this episode of our ‘Expert Sales Advice’ series, we ask the question ‘How should you utilise your time if you’ve been furloughed as a sales professional?’. Find out the answer in this video featuring our Managing Director, Owen Richards, and and sister company Forrest Marketing Group’s Managing Director, Richard Forrest.

 

 

 

 

 

Expert Sales Advice: What To Do When The Market Begins To Pick Up Again

 

In this episode of our ‘Expert Sales Advice’ series, we ask the question ‘what should I be doing when the market begins to pick up again?’. Find out the answer in this video featuring our Managing Director, Owen Richards, and and sister company Forrest Marketing Group’s Managing Director, Richard Forrest.

 

 

 

 

Expert Sales Advice: The Importance Of Keeping Sales Going During This Time

 

In this episode of our ‘Expert Sales Advice’ series, we ask the question ‘how important is it to keep sales going during this time?’. Find out the answer in this video featuring our Managing Director, Owen Richards, and and sister company Forrest Marketing Group’s Managing Director, Richard Forrest.

 

 

 

 

 

 

The Leaders Council Podcast

Owen Richards from Air Marketing Group appears in Leaders Council podcast alongside Geoff Hurst.

The Leaders Council of Great Britain and Northern Ireland is currently in the process of talking to leadership figures from across the nation in an attempt to understand this universal trait and what it means in Britain and Northern Ireland today.

Our Managing Director, Owen Richards, was invited onto an episode of the podcast, which also included an interview with Geoff Hurst. Host Matthew O’Neill asked both guests a series of questions about leadership and the role it has played in their careers to date.

Matthew O’Neill commented, ‘Hosting a show like this, where you speak to genuine leaders who have been there and done it, either on a national stage or within a crucial industry sector, is an absolute honour.’

Lord Blunkett, chairman of The Leaders Council of Great Britain and Northern Ireland said, ‘I think the most informative element of each episode is the first part, where Matthew O’Neill is able to sit down with someone who really gets how their industry works and knows how to make their organisation tick. Someone who’s there day in day out working hard and inspiring others. That’s what leadership is all about.’

Listen to the full podcast below.

 

 

 

Turning Virtual – How to change your sales process from face to face to virtual meetings?

Let’s face it, most businesses are now operating in a national, if not global, arena. This often means that part, or in some cases all, of the sales process is already carried out via virtual meetings rather than face to face. There are so many reasons why businesses do this including practicality and cost. For some business models, such as those selling SaaS products, keeping all communication virtual works effectively and seamlessly. There is no product to physically see, all benefits can be communicated virtually and typically your investment is likely to be a monthly subscription, so far less risky than other models.  

But what if your business is providing a service, like us. We find it very effective to utilise virtual meetings at the beginning of the sales process, but as our conversations deepen, we find that prospects often look for a face to face meeting and a visit to our offices to put their mind at ease around our setup. Usually this works very well for us, as we are always happy to show people around our office, introduce them to members of our team, have lunch with them and discuss everything face to face.  

Until now.  

Having transferred our sales process to only utilise virtual meetings, because face to face meetings are not an option at present, we wanted to share this experience with you alongside some of our tips, to help you along the way.  

Manage and prepare  

Just because the call is virtual not face to face, doesn’t mean you should skip the preparation. If anything, preparation becomes even more important.  

Ensure the meeting is in the diary with the correct virtual meeting information. Test this if you are at all unsure or if you’re using a new piece of software. There’s nothing worse than falling at the first hurdle and not being able to connect together.  

Then think about background noise and background appearance. Important both in the office and when working at home. You need to be able to have a clear conversation without being distracted by extremely loud noise or something peculiar lurking in the background. This can’t always be avoided – if you’re currently isolated at home with your family people understand a little background noise, but if you can prepare to be furthest possible away from this or pre-warn at the beginning of the call, then this is likely to be easier to manage if any background noise is heard.  

Avoid distractions  

We’ve all done it in virtual meetings – you’re completely focused on what your prospect or client is saying but then an email flashes up or you receive an instant message from a member of your team, and suddenly you’re distracted. You didn’t mean to be, but it was that easy. You’ve then missed what your prospect or client has said, you need to stay composed as you’re on camera, but you need to ensure that you are up to date with the conversation. It’s easily done but can cost you a lot, in some cases even the sale if you’ve missed something vital.  

Help yourself to avoid distractions in the first place. Turn off your email notifications, shut down your team instant messenger and only leave open what is required for the call so that you minimise the chances of this happening to you. 

Accept the differences to your sales process  

If you need to make changes to your sales process to shift to only virtual meetings instead of a mixture of virtual and face to face, accept it. This will change the sales process. For some it may change it for the better – you may see people making decisions quicker, as you can get multiple stakeholders on to virtual calls quicker, travel doesn’t have to be arranged and therefore your process becomes shorter. For others being unable to accommodate face to face meetings right now may extend your pipeline if your prospect simply isn’t happy to commit until they’ve physically met you or viewed your operations.  

Either way it is about adapting to make the most of your sales opportunities. Is there the option for the prospect to virtually meet your team rather than physically? Does that get over a barrier? Do you have a video of your office or a virtual walk through that you could provide in the meantime to give them the taster of the operations that they request? It’s about adapting to how you can make the most out of virtual meetings, email communication and telephone calls so the prospect is fully informed, comfortable with the options available to them and heading towards the next steps.  

If you’d like to hear more about virtual sales success get in touch today or call us on 0345 241 3038. Or hear more from our existing customers here.