In this episode of our ‘Expert Sales Advice’ series, we ask the question ‘How should you utilise your time if you’ve been furloughed as a sales professional?’. Find out the answer in this video featuring our Managing Director, Owen Richards, and and sister company Forrest Marketing Group’s Managing Director, Richard Forrest.
In this episode of our ‘Expert Sales Advice’ series, we ask the question ‘what should I be doing when the market begins to pick up again?’. Find out the answer in this video featuring our Managing Director, Owen Richards, and and sister company Forrest Marketing Group’s Managing Director, Richard Forrest.
In this episode of our ‘Expert Sales Advice’ series, we ask the question ‘how important is it to keep sales going during this time?’. Find out the answer in this video featuring our Managing Director, Owen Richards, and and sister company Forrest Marketing Group’s Managing Director, Richard Forrest.
Owen Richards from Air Marketing Group appears in Leaders Council podcast alongside Geoff Hurst.
The Leaders Council of Great Britain and Northern Ireland is currently in the process of talking to leadership figures from across the nation in an attempt to understand this universal trait and what it means in Britain and Northern Ireland today.
Our Managing Director, Owen Richards, was invited onto an episode of the podcast, which also included an interview with Geoff Hurst. Host Matthew O’Neill asked both guests a series of questions about leadership and the role it has played in their careers to date.
Matthew O’Neill commented, ‘Hosting a show like this, where you speak to genuine leaders who have been there and done it, either on a national stage or within a crucial industry sector, is an absolute honour.’
Lord Blunkett, chairman of The Leaders Council of Great Britain and Northern Ireland said, ‘I think the most informative element of each episode is the first part, where Matthew O’Neill is able to sit down with someone who really gets how their industry works and knows how to make their organisation tick. Someone who’s there day in day out working hard and inspiring others. That’s what leadership is all about.’
Listen to the full podcast below.
In the seventh instalment of our series we ask the question ‘how do you keep a sales team motivated?’ Find out the answer in this vlog hosted by our MD, Owen Richards featuring Air’s Sales Directors Simon Scott-Nelson and Marco Alfano-Rogers.
In the words of Paulo Coelho: Culture makes people understand each other better. And if they have a deeper understanding of one another, it is easier to overcome the economic and political barriers. But first they have to understand that their neighbour is, in the end, just like them, with the same problems and the same questions.
The days of selling our items to each other village to village (think the butcher, the baker, the candlestick maker), face to face, are long past us. In my opinion, today we are selling our “technoproducts” and services via the digital superhighways to people all around the world. In this more tech focused world we work with “turbomachinerie” with “flashcapacities”.
Despite the fast changes that have happened and continue to happen in our selling culture, the culture of individual human beings who are ultimately the end users being sold to, are slower to change.
Culture within individuals heavily influence their choices – how to cook, speak, act, dress etc. These cultures are as diverse now as they were centuries ago, but they are changing and need to be kept up with. For example, the English culture of 1782 would not be the same as the one we experience in 2020. This is the same for all cultures French, German, Dutch etc. Culture is a living and changing thing.
So why is this relevant?
As a company we embrace this cultural diversity (including languages) as it enriches not only our teams and our methodology to solve problems and challenges, but it also benefits our clients and prospects. We find that a diverse team will find many solutions to a problem – whether that is within our business or within a client’s business.
At Air Marketing, we celebrate the German Karneval, we celebrate the Oranjekoorts during Koningsdag, we welcome the tartiflette and merguez on our lunch or BBQ and embrace the culture and language of our clients and prospects. By speaking their mother tongue we understand certain cultural differences (for example the directness of the Dutch Dutch-speaking market in comparison with the gentle tone of the Belgian Dutch-speaking market). All this out of respect of our clients and prospects and of course to do business together.
Wouter Vanaelst Background
Wouter was born and raised in Belgium, right on the linguistic border. His mother tongue is Flemish/Dutch and from a very early age he also learnt French and German. After studying in Brussels and gaining 2 academic degrees in Educational Sciences and Art & Cultural Andragogy, he then went on to work for 7 years as an Educational and Client Services Officer for the Centrale Culturelle Bruxelloise. In this role his focus was monitoring and researching the social and economic climate alongside organising and delivering marketing and recruitment campaigns
Wouter also spent 2 years in Africa conducting research on the educational & socio-economic challenges, whilst learning to overcome many logistical and cultural obstacles. Wouter moved to the UK in 2015, his first role in the UK was teaching French and German classes as an associate lecturer. Alongside this he worked with international companies analysing business to customer (B2C) communication in Dutch, French and German.
Wouter is now heading up the Multilingual offering for Air Marketing Group, helping businesses open up opportunities within strong economic countries such as Germany, France and Holland.
Wouter is fascinated by cultural and linguistic differences, how people choose to act, speak and work differently and in understanding this looking at how to make bridges in between cultures and languages. Wouter does not believe in uniformity, he believes every language, culture and client have different needs that require a bespoke approach. This includes adapting to cultural manners, working with native speakers who have native accents and cultural knowledge.
“Every language you speak is another market that opens up to you.”
Interested in talking to me about our multilingual offering? Contact me directly on 01392 575282 or complete our contact form here.
Wouter Vanaelst
Senior Business Development Executive Multilingual, Air Marketing Group
In the sixth instalment of our series we ask the question ‘what is the problem with a cost per lead (CPL) model?’ Find out the answer in this vlog hosted by our MD, Owen Richards featuring Air’s Sales Directors Simon Scott-Nelson and Marco Alfano-Rogers.
In the eighth instalment of our ‘Ask The MD’ series we ask the questions ‘what is your current and ideal work/life balance?’ and ‘what measures do you take to control it?’. Find out the answer in this video featuring our Managing Director, Owen Richards, and sister company Forrest Marketing Group’s Managing Director, Richard Forrest.
I’ve recently seen the launch of a new Netflix show called; Love is Blind. The concept is a dating show based purely on building an emotional connection; you cannot see the person you’re dating meaning that verbal communication is at the forefront. This got me thinking about the importance of communication and the part it plays in our lives.
The question that I’ve been thinking about is; as the world becomes more digitally driven, do we lose the ability to effectively communicate?
As children, human interactive and communication was key to us – we learnt, explored and discovered, utilising these key skills. But as you develop through your childhood (especially in today’s world) you become more digitally aware and communication becomes stagnant, if not regressive. Lives are busy – we take to texting, Facebook messages, WhatsApp groups and sending voice notes via media platforms rather than simply picking up the phone or speaking to someone in person.
The digital evolution has enabled many things – it has allowed us to reach a larger audience, it’s broken down borders as distance makes no difference and it allows us to target more people. But it always comes at a price. What we lose is the ability to learn about individuals in depth and really get to know each other as you would when communicating face to face or over the phone.
Have we become numb to this digital communication? How many emails do you delete without even taking any notice of them? How many adverts do you quickly scroll past on social media? How many times have you paused someone midway through a conversation and ignored them? My point is that communication needs engaged interaction from two people – it can’t be a one-way street. Strong communication builds trust and relationships which is imperative to business success.
The simplest and most effective form of communication continues to be through two-way conversation. I find in a business environment when you can’t always meet people, a phone call will create a connection. There is always a place for this to be supported with digital communication, when time is short or quick messages are required instantly and digital applications allow us to work smart. But I haven’t come across another method of relationship building that can even closely compete with a conversation.
What my time at Air has taught me is whether you are talking to a client, customer or colleague, conversation is always the best way to discover the information you need. In a people centric world lets focus on those basic human interactions, pick up the phone speak to your customers and if you don’t have the capacity to do that then you may just be looking in the right place for someone to do it for you.
It all starts with a hello so why not take the time to talk to us today.
Alex Burgess
Account Manager, Air Marketing Group
Air Marketing – Ground Floor, The Forum, Barnfield Road, Exeter EX1 1QR - 0345 241 3038
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