Wesley Vedder

A little bit about your current role:

As Operations Director at Air Marketing, I lead our Sales, Marketing, Client Services, and Data & Insight departments. I’m responsible for making sure we deliver outstanding results for our clients, while driving continuous improvement and supporting the growth of the business.

I work closely with our leadership team to shape strategy, support our people, and drive high performance across the board. I’m passionate about creating a positive, ambitious culture where individuals and teams can do their best work.

Outside of work:

Outside of work, you’ll usually find me surfing, doing CrossFit-style training, or watching any sport I can – I bring that same energy and drive into my role here at Air.

Scott Walker

A little bit of background information:

With over 25 years’ experience in senior leadership and board-level roles spanning digital technology, sales and marketing, and operational leadership, I’m driven by helping businesses grow, adapt, and thrive — particularly in fast-moving, digitally enabled markets.

My career has taken me from self-employed consultancy to roles across the private, public, and third sectors — including Philanthropy Director of an innovative community foundation, Sales Director at a full-service direct response advertising and marketing agency, and Chief Operating Officer of a high-growth digital marketing and communications agency. A constant throughout has been a focus on building smart, effective strategies that unlock growth, improve operational performance, and create lasting impact.

Away from the desk, you’ll find me cheering on Exeter Chiefs and Scotland rugby, enjoying Devon’s beaches and countryside with my cockapoo Bertie, and making the most of everything this part of the world has to offer.

A little bit about my current role:

As Commercial Director at Air Marketing, I’m responsible for leading new business, marketing, onboarding, digital transformation, and the development of our new sales consultancy product.

Alongside this, I’m focused on strengthening strategic relationships with our clients — understanding their evolving needs, identifying opportunities for growth, and ensuring we’re always delivering value that supports their success.

I’m passionate about understanding what really matters to clients and turning those insights into commercially sound strategies that drive tangible results.

Ricky Hopwood

A little bit of background info:

Originally from the North East, I have over 10 years’ experience in senior client-facing roles within the recruitment industry. I am passionate about understanding clients’ requirements and objectives, providing valuable insights and commercially beneficial recommendations to help them thrive in a dynamic environment. With a background in professional sports—having played for Durham County Cricket Club and competed in semi-professional rugby—I have honed my ability to build strong relationships with clients, colleagues, and stakeholders while continually striving for success.

On a personal level, I am a huge fan of health, fitness, and the outdoors. I am particularly a keen rugby and cricket enthusiast, supporting the Exeter Chiefs, and I still manage to play cricket on Saturdays.

A little bit about your current role:

As the Head of Business Development, I am responsible for identifying, developing, and managing opportunities to add new clients to Air’s existing list of exciting partners. I work collaboratively across multiple functions to ensure we provide a first-class service to every organisation that partners with Air to achieve their growth strategies.

Mark Sismore

A little bit of background information:

With over 25 years of experience in the hospitality industry, I spent a decade owning and managing a bar and B&B, and even enjoyed a year living in Gran Canaria. After a rewarding career in hospitality, I made the decision to transition into sales. During this time, I gained qualifications in Sales and Marketing Management as well as Mentoring. My career journey has taken me through a range of sectors, including sustainability and waste management, where I held roles such as Area Manager and Account Manager.

Outside of work, living in Cornwall has given me the perfect opportunity to explore its beautiful coastline, and I’m always on a mission to find the quietest beach. I’m a big sports fan, though these days I’m more of a sofa pundit! However, I still make it to Anfield whenever I can get tickets.

A little bit about my current role:

For the past two years, I’ve been working as a Sales Team Leader at Air Marketing, drawing on my extensive experience in SAAS and e-commerce. I have a data-driven approach and specialise in mentoring teams in challenging industries, helping them achieve success. My focus is on continuous growth and development, both for myself, my team, and the department.

Keryn Seal

A little bit of background info:

From 2005 to 2018, I had the privilege of competing as a Paralympic and international blind footballer, representing my country on the global stage. I joined Air Marketing in 2017, progressing through roles including Business Development Executive, Account Manager, and Account Director before moving on to new business roles across industries such as cyber security, SaaS, martech, and sustainability.

Outside of work, I’m passionate about coaching blind football, including my involvement with the India Blind Football Federation. I also serve as a member of the Equality Advisory Group for the Football Association of Wales. In my free time, I enjoy reading, attending gigs, and watching stand-up comedy. A proud supporter of the Wales football team, I make it a point to travel home and away to cheer them on a few times a year.

A little bit about your current role:

As a Senior Account Manager at Air Marketing, I act as the primary point of contact for our clients. My role focuses on driving campaign performance and ensuring alignment between our sales services and revenue operations teams. I collaborate closely with our clients to refine strategies, optimise campaign performance, and provide guidance to maximise the value of their investment with us.

Katelyn Tomlinson

A little bit of background information:

Joining Air Marketing in 2022 as a BDE, I worked with lots of different B2B customers by generating leads on their behalf. I was then promoted to our SDR in 2023, where I was responsible for conducting outreach and prospecting activity on Air’s behalf. My role involved finding new clients across multiple channels which all have the common goal of growing and closing their pipeline. Since then, I have moved into Project Management.

Jumpstarting my career by going straight into work from college, I’ve learnt that if you want to have a good time you need to work in the right place, which why I sought out Air! I love working as part of a team where I have contributed towards their growth and success with innovative strategies, and I feel well suited to a fast-paced environment with a strong and collaborative atmosphere.

A little bit about your current role:

As our Client Project Manager, I am the primary point of contact for our largest and longest standing client, ensuring all internal teams are successfully delivering across all outbound campaigns. I help to create, execute and measure the performance of the client’s campaigns, taking action where needed and collaborating across all departments to drive success. My focus is on exceeding client expectations through clear communication, proactive problem-solving, and continuous improvement.

Kate Connors

A little bit of background info:

With over 20 years of experience in advertising and marketing, I have consistently delivered exceptional results across the media and travel industries. I’ve specialised in managing multifaceted campaigns, leveraging a diverse range of media tools to drive business growth. From overseeing 200+ press adverts weekly to orchestrating innovative digital campaigns. My expertise extends to executing unique, high-impact campaigns, including animatronic dinosaurs and expansive sand sculptures!

In my spare time, I love exploring new cultures through city breaks, where I can immerse myself in the local history and architecture. Whether it’s discovering hidden gems in bustling centres or enjoying quiet moments in quaint neighbourhoods. For me, its about savouring the diversity the world has to offer.

A little bit about your current role:

As an Account Director, I am responsible for building and managing client relationships, taking the lead in the growth and success of their campaigns. Having specialised in formulating multifaceted campaigns, I am also able to leverage a diverse range of direct response and marketing media tools to drive business growth.

Jo Marshall

A little bit of background information:

My Career started as a 16 year old working in a travel agents on a Youth Training Scheme, as it was back then, a whole £45 per week salary! I quickly worked my way up through the ranks and by age 19 I was running 2 large branches of a travel agents in the middle of a City Centre, where I stayed for 10 years. Following this, I worked for a large home appliance company in a consumer affairs role, before shortly returning back to the world of sales in a range of BDE, BDM and Quality Assurance roles.

A little bit about your current role:

Today, as a Sales Team Leader, I leverage my experience to drive performance, foster growth, and uphold excellence within my team. My journey through various facets of sales has given me a unique perspective, enabling effective mentorship and results.

I create a dynamic and supportive environment, focusing on collaboration and continuous learning. By setting clear goals, providing regular feedback, and recognising achievements, I boost morale and drive motivation. My hands-on leadership ensures each team member thrives, sharing ideas and best practices for innovative solutions.

Using data-driven decision-making, I track progress and identify areas for improvement, adapting strategies to stay competitive. My background in Quality Assurance helps maintain high standards, delivering exceptional service to our clients.

Joe Wilkinson-Parnell

A little bit of background information:

I worked in a number of sales roles in Recruitment, Lead Generation and Finance before starting as a Business Development Executive at Air. I spent a year as a BDE and then ascended to the role of Sales Team Leader.

A little bit about my current role:

My role consists of supporting my team on their performance, ensuring they achieve campaign targets and their own individual ones. I do this by instilling a focus on the key metrics we use to assess performance, conducting sales coaching and ensuring they have all the tools they need to succeed.

Holly Chadney

A little bit of background info:

After graduating from the University of Liverpool with a first-class honours degree and going on to pursue my teaching PGCE, I never imagined I’d end up in sales! I began my career as a teacher, fortunate enough to teach in Taiwan and India, and I also had the privilege of living in New Zealand and visiting 33 countries – experiences I am grateful for and which have equipped me well for calmly dealing with ever changing environments! I was in recruitment for 2 years before joining Air as a BDE in 2023, and I jumped straight back into my love of sales. I thrive in a fast-paced environment and I love the challenge of hitting goals and improving every day. I’m energized by learning and driven to help businesses grow by developing individuals to reach their full sales potential.

A little bit about your current role:

As the Sales Academy Lead, I’m responsible for organising and delivering Air Marketing’s dynamic Air Sales Academy. My role focuses on building a thriving community of skilled sales professionals and equipping them with the tools and strategies they need to excel in sales development. I also work on expanding our client base, adding new exciting partners to Air Academy, and helping them empower their sales teams to succeed – whether they’re just starting out or have years of experience.